Identify, refine, resolve. This design process is followed by Evan DeGray, a Lassonde Studios resident and Multi-Disciplinary Design major at the University of Utah in nearly all of his pursuits, and it has proven worthwhile and effective in both his academic and entrepreneurial ventures. Founder of Rugged Components LLC, a company borne out of a need for better tool placement on both mountain and racing bicycles, DeGray said that the idea came from his “personal frustration with current products.”As an avid cyclist and racer of mountain bikes, DeGray found himself dissatisfied with the options available, and started into designing something innovative. The result was “a simple and elegant solution that would work on most bicycles,” said DeGray, who is participating in the Foundry at Lassonde Institute.
Rugged Components: Designing the Future of Bike Tools | Lassonde Entrepreneur Institute