The University of Utah
College of Architecture + Planning

Design for Bodybuilders and New Mothers

Design for Bodybuilders and New Mothers

The challenge: design a visual language that transcends bodybuilders and new mothers. The developers of Ambrosia Milk, a company that distributes mother’s breast milk approached Multi-Disciplinary DesignAmbrosiaMilk_001 D1 student Sara Ference to create a brand identity that signifies the nutritional value, client character, and dual audience of Ambrosia Milk. Meant to address the shortage of breast milk in the U.S., Ambrosia founders created a process for obtaining, storing, and pasteurizing the milk in a way that maintains its nutritional value.

In designing for a breast milk company, Sara notes that it can be a strange field to talk about and sometimes socially taboo to discuss openly. She learned that there is a market for new families and a niche audience of body builders who purchase the product for its nutritional value. Through extensive research of the health nutrition market as well as her dual audiences, Sara discovered big, strong, and heavy boldness to resonate with one audience and soft, gentile, and nurturing with another. In working to include both audiences, Sara developed an orange color presence, representing life, and as Ambrosia means “nectar” in Greek and Roman mythology, she designed a drop shape to signify milk and nectar.

To learn more about Ambrosia milk, visit http://ambrosiamilk.com. #notjustmoms